Part of what we do is to promote festivals by using the videos shot on the previous year to enhance sales during the current year
2022 was going to be a difficult year for Wokingham Festival, and all the other festivals, because Covid 19 was rearing its ugly head again, and also people were booking holidays abroad for the first time in 3 years, so getting the promotion right was crucial
For 2022 we wanted the promos to be compatible with the maximum number of social media platforms , so went for a square format
One video is insufficient, so 2 were used – one text based, which called out what facilities/attractions/food and drink you could expect to see at the festival and one based on previous years that majored on the types of acts that were going to perform
Firstly the text based short promo created in After Effects
The second video was a more standard “Festival Promotion” video
These two videos did indeed boost sales a lot, but we then thought that it would be a good idea to have the organisers talk about what they were looking forward to, which formed another short series that can be viewed here