I started the year with 17 contracts for festival coverage. There were individual performance videos that had been booked, as well as festival promotion videos.
They all got cancelled
But the bands and the festivals still needed to " Be out there"
So, both the bands and the festivals came up with lockdown performance videos
This post features what we did for a band who wanted to run a promotion video sequence. We named it "Top of The Echo 2" as it was approximately styled around "Top of The Pops -2" where there were multiple linked clips with voice-overs and captions
The treatment that we went for was to show festival perforformances that had never been seen before, and to show the different personnel changes and styles of music over a 5 year period
It was broadcast on Facebook and YouTube simultaneously, and had an extensive promotion campaign using specially made teasers beforehand
It got over 7000 views and led to the band bering booked for multiple 2021 gigs